NEW IDEAS AND BEST PRACTICES IN MARKETING COMMUNICATIONS The Relationship Imperative

نویسندگان

  • RICHARD EDELMAN
  • SCOTT D. SCHROEDER
  • KURT P. STOCKER
چکیده

Bringing Business to Business Brands to Life ANN MEARA Although most business-to-business companies realize the importance of branding, when it comes to executiong they lag behind their consumer marketing counterparts. Meara discusses the challenges unique to B2B branding and strategies for sales success. 2 Staff 3 Sponsors 4 Advisory Board 5 Letter from the Publisher 6 Letter from the Editor 2003-2004

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تاریخ انتشار 2006