NEW IDEAS AND BEST PRACTICES IN MARKETING COMMUNICATIONS The Relationship Imperative
نویسندگان
چکیده
Bringing Business to Business Brands to Life ANN MEARA Although most business-to-business companies realize the importance of branding, when it comes to executiong they lag behind their consumer marketing counterparts. Meara discusses the challenges unique to B2B branding and strategies for sales success. 2 Staff 3 Sponsors 4 Advisory Board 5 Letter from the Publisher 6 Letter from the Editor 2003-2004
منابع مشابه
The Myth of the Marketing Revolution
during the 1950s. He described the company in 1960 as moving from having a marketing concept to being a marketing company. Although Keith relied exclusively on his knowledge of Pillsbury's history, he claimed that the " pattern was typical of American business in general " (1960, 35), that it was a " classic pattern of development in the marketing revolution " (p. 36). No evidence was offered f...
متن کاملOrganizational Structure and Perpetual Innovation: A Computational Model of a Retail Chain
Historically, Sears, Roebuck has been a relatively decentralized organization (Worthy, 1984) which, it has been argued, is a source of their success (Emmet and Jeuck, 1950). Analogous comments have been made to explain the superior performance of Wal-Mart (Collins and Porras, 1994). While anecdotes are many, there has been no formal analysis as to how organizational structure influences perform...
متن کاملAn Ideation Framework for Service Process Improvement
Service delivery processes play a key role in the competitiveness of modern organizations. Their effectiveness and efficiency are a consequence of successful design of new processes and improvement of existing processes. Improvement methodologies commonly focus on generic steps serving as a road map for moving a process from its current state along a guided path to better performance. However, ...
متن کاملNavigating the world of social media.
2 navigating the world of social media | introduction Our continued success lies in the efforts of the Sotheby's International Realty network to be good stewards of the brand, to provide excellent service to our customers and to consistently present the Sotheby's International Realty marks according to the standards and guidelines. As we continue to explore the many ways in which social media c...
متن کاملForeword by Guest Editors for the Special Issue on the 2013 International Conference on Mobility for Life: Technology, Telecommunication and Problem Based Learning (TTPBL)
Welcome to this special issue of wireless personal communications. This special issue comprises a selection of best papers from the Third International Conference on Mobility for Life: Technology, Telecommunication and Problem Based Learning (TTPBL). This 4-day event provided a dynamic platform for experts, scholars, higher education policy makers and private sector parties from Europe, Asia an...
متن کامل